Can I Customize My Mercedes-Benz?

Can I Customize My Mercedes-Benz?

The short answer is yes—and in many cases, the best way to customize your Mercedes-Benz is before it’s ever built.

When most people think about customizing a vehicle, they picture aftermarket wheels, tinted windows, or accessories added after purchase. While those options certainly exist, Mercedes-Benz offers an incredible amount of customization directly from the factory, allowing you to create a vehicle that fits your lifestyle, preferences, and personality from day one.

In our experience, the happiest Mercedes-Benz owners are often the ones who take the time to order exactly what they want.

 

Start With the Vehicle You Actually Want

The easiest way to customize a Mercedes-Benz is to order one built specifically for you.

Rather than settling for a vehicle that’s already on the lot, you can select the exact exterior color, interior color, seating materials, wheel design, technology packages, safety features, and comfort options that fit your needs.

Want MB-Tex seating? You can have it.

Prefer leather? That’s available too.

Love heated seats? No problem.

Need heated and ventilated seats because you live in a hot climate? Mercedes-Benz offers that as well.

You can even choose from various driver assistance and safety technologies, including features such as Active Blind Spot Assist, Active Lane Change Assist, PRESAFE®, accident avoidance technologies, and many others depending on the model.

For families, options such as third-row seating may be available on select SUVs. For enthusiasts, wheel choices, performance packages, and upgraded braking systems can help tailor the driving experience.

The result is simple: you get exactly what you want without compromising.

Why More Customers Are Choosing to Custom Order

Roughly 20% of our new Mercedes-Benz sales are custom orders.

Many customers are surprised to hear that custom ordering often makes more sense than purchasing from existing inventory.

One of the biggest misconceptions we hear is that ordering a vehicle costs more. In reality, it can often cost less because you’re not paying for options you don’t want.

Instead of settling for a vehicle that’s close to what you’re looking for, you can order one that’s exactly right.

That means no saying:

• “I wish it had ventilated seats.”
• “I wish it didn’t have this package.”
• “I don’t love this color combination.”
• “I really wanted different wheels.”

There is no buyer’s remorse because every major decision was made intentionally.

No compromises. No surprises.

 

Custom Orders Don’t Take As Long As Many People Think

Another common misconception is that custom orders take forever to arrive.

In most cases, that’s simply not true.

Depending on the model and production location, many custom Mercedes-Benz orders arrive within:

• 6-8 weeks for certain vehicles produced in Alabama
• Approximately 3-4 months for many vehicles produced in Europe or South Africa

For many customers, especially those currently leasing a Mercedes-Benz, this timeline works perfectly.

Because we know when lease contracts are approaching maturity, we often help customers begin planning their next vehicle months in advance. By doing so, their new Mercedes-Benz can arrive well before their current lease ends.

The transition becomes seamless.

 

Mercedes-Benz MANUFAKTUR Takes Personalization to Another Level

For customers seeking something truly unique, Mercedes-Benz offers the MANUFAKTUR program on many of its most luxurious models.

Mercedes-Benz MANUFAKTUR provides access to exclusive colors, premium materials, and highly personalized design choices that go beyond standard factory offerings.

In some cases, customers can create color combinations that reflect their personal style in extraordinary ways.

Want a color inspired by your favorite suit or dress?

Mercedes-Benz can often make that happen.

The result is a vehicle that feels less like transportation and more like a personal statement.

Why Professional Guidance Matters

One of the biggest advantages of custom ordering isn’t just the vehicle itself—it’s the guidance you receive throughout the process.

Our sales and leasing consultants have exceptional tenure by automotive industry standards. While many dealerships experience frequent turnover, most of our Mercedes-Benz professionals have been serving customers for more than a decade, with many having significantly more experience than that.

As a result, many of our customers work with the same consultant year after year.

That experience becomes incredibly valuable when ordering a vehicle because Mercedes-Benz options can have dependencies and requirements that aren’t always obvious.

For example:

• Performance seats may require leather upholstery and may not be available with MB-Tex.
• Certain wheel designs may only be available with specific performance packages.
• Performance brake packages may require larger wheel selections.
• Some technology features must be ordered from the factory because they rely on specialized wiring, sensors, and components.

A knowledgeable consultant helps customers understand not only what each option does, but also how different options work together.

Our job is to help customers understand their needs, explain what various configurations solve for, and ensure there are no surprises when the vehicle arrives.

 

Can Features Be Added Later?

Some can.

Many cannot.

Factory accessories such as roof racks, rooftop cargo boxes, headrest-mounted garment holders, cabin fragrance systems, and other convenience items can often be added after delivery.

However, many advanced safety and technology features cannot be installed later because they require factory-integrated components.

Features such as Active Blind Spot Assist and other advanced driver assistance technologies are often designed into the vehicle during production.

That’s one of the reasons we spend so much time helping customers think through their needs before placing an order.

It’s much easier—and often less expensive—to order the vehicle correctly from the beginning.

 

Is a deposit required prior to placing a customer order? 

Yes. A minimum deposit, typically $2,500 (refundable) deposit is required to order a custom car and will be used as a downpayment when the vehicle arrives and is ready for delivery. We have Lease and Finance options to meet your vehicle purchase needs.

 

What will I pay for my vehicle when it arrives? Will I be eligible for special incentives and offers?

At the time of your order we can provide you with an estimate of what the vehicle MSRP will be but until the vehicle is build and a VIN is assigned we won’t know the final MSRP of the ordered car. Once your vehicle arrives and you’re ready for delivery any available program or incentive that you’re eligible for will be applied.

 

Popular Customizations After Delivery

While factory ordering is the foundation of customization, many owners choose to personalize their Mercedes-Benz after delivery.

Some of the most popular upgrades include:

Paint Protection Film (PPF)

Paint protection film helps preserve your vehicle’s finish from rock chips, road debris, and everyday wear.

Window Tint

Especially in the Southeast, where summer temperatures can be intense, window tint can dramatically improve comfort while helping protect interior surfaces from UV exposure.

Glass Protection

Many customers appreciate the added peace of mind that comes from protecting windshields and other glass surfaces.

Roof Racks and Cargo Systems

For active families and outdoor enthusiasts, roof racks and rooftop cargo carriers can significantly increase versatility.

The Best Customizations Are Often the Ones You Use Every Day

While performance upgrades and appearance packages certainly have their place, some of the most appreciated features are the ones that improve daily comfort.

Features such as:

• Active Lane and Blindspot Assist
• Ventilated and Heated seats
  
• Performance Seats
• Nappa Leather
• Carbon Fiber Trim
• Carbon Ceramic Brakes
• Forged Lightweight Alloy Wheels
• Driver assistance technologies
• Convenience and comfort packages

These are the options owners tend to appreciate every single day they drive their vehicle.

After all, the best customization isn’t necessarily the one people notice. It’s the one that makes ownership more enjoyable.

Final Thoughts

If you’re asking whether you can customize your Mercedes-Benz, the answer is absolutely yes.

In fact, Mercedes-Benz offers one of the most comprehensive factory customization experiences in the automotive industry.

Our recommendation is simple: start by having a conversation about your needs, wants, and lifestyle. Then work with an experienced Mercedes-Benz professional who can guide you through the available options, explain how different packages work together, and help you build the vehicle that’s right for you.

Because when your Mercedes-Benz arrives, you shouldn’t have to settle.

You should be driving exactly what you envisioned.

Contact RBM of Atlanta, Mercedes-Benz Atlanta for details.