J.D. Power Dealer Excellence Recognition
RBM OF ATLANTA – THE FIRST MERCEDES-BENZ DEALERSHIP IN THE UNITED STATES TO EARN THE J.D. POWER 2021 DEALER OF EXCELLENCE FOR SALES DISTINCTION – Now a four time honoree, for 2018, 2019, 2020, and 2021.
RBM of Atlanta is proud to be the first Mercedes-Benz dealership to earn the 2018, 2019, 2020 and now the 2021 Dealer of Excellence distinction from J.D. Power. We’re very proud to be a four time honoree. Shopping for a new or pre-owned vehicle shouldn’t be a difficult and frustrating experience. Our dealership has prided itself on making the journey to a new Mercedes-Benz as easy and pain free as possible. We’ve spent decades working on improving our customer service to become world class and strive to make both the car buying and car service experiences as simple and streamline as possible.
We are proud that J.D. Power, a world leader in measuring consumer satisfaction, has recognized our dealership for our achievements. RBM of Atlanta has been Atlanta’s Mercedes-Benz connection since 1964, find out for yourself why we’re among a select handful of dealerships across Georgia and the United States to receive this distinction.
The J.D. Power Dealer of Excellence ProgramSM reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today’s consumer expectations.
Not all dealerships can qualify. Those that do must pass a three-step process:
First, J.D. Power uses feedback from more than 25,000 consumers like you to limit the percentage of eligible dealerships by brand. In other words, we consider proportionally more dealerships from top-performing brands for Dealer of Excellence.
Second, interested dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in J.D. Power’s Sales Satisfaction Index (SSI) StudySM.
Finally, qualifying dealers must pass a dealership audit and show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to:
- Listing vehicle inventory and pricing on the dealership website
- Negotiating in an efficient and transparent manner
- Offering a fair trade-in value
- Presenting a clear and easy-to-understand F&I product menu
When you choose to visit a J.D. Power Dealer of Excellence you can be confident the sales team will be just as committed to providing an exceptional customer experience as they are to selling a vehicle.
The J.D. Power Dealer of Excellence ProgramSM
Recognizing dealerships for providing customers with an outstanding sales experience and distinguishing those dealerships as trusted partners for purchasing a vehicle. Certification is designed to highlight select dealerships for their commitment to customer service and assist dealer managers in differentiating their stores from local competitors. From the customer point of view, Dealer of Excellence is a stamp of approval that provides confidence in the new- and used-vehicle shopping experience.
The J.D. Power Dealer of Excellence ProgramSM recognition is based on achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit. For more information, visit jdpower.com/DOE