J.D. Power Dealer Excellence Recognition
RBM OF ATLANTA – THE FIRST MERCEDES-BENZ DEALERSHIP IN THE UNITED STATES TO EARN THE J.D. POWER 2020 DEALER OF EXCELLENCE FOR SALES DISTINCTION – Now a three time honoree, for 2018, 2019, and 2020.
RBM of Atlanta is proud to be the first Mercedes-Benz dealership to earn the 2018, 2019, and now the 2020 Dealer of Excellence distinction from J.D. Power. We’re very proud to be a two time honoree. Shopping for a new or pre-owned vehicle shouldn’t be a difficult and frustrating experience. Our dealership has prided itself on making the journey to a new Mercedes-Benz as easy and pain free as possible. We’ve spent decades working on improving our customer service to become world class and strive to make both the car buying and car service experiences as simple and streamline as possible.
We are proud that J.D. Power, a world leader in measuring consumer satisfaction, has recognized our dealership for our achievements. RBM of Atlanta has been Atlanta’s Mercedes-Benz connection since 1964, find out for yourself why we’re among a select handful of dealerships across Georgia and the United States to receive this distinction.
J.D. Power understands how to measure quality and customer service, they’ve pioneered this art and science. As you can imagine, receiving a recognition from J.D. Power is not easy and it’s not easy to maintain. RBM of Atlanta had to pass a three-step process to qualify:
First, J.D. Power uses feedback from more than 25,000 consumers like you to limit the percentage of eligible dealerships by brand. In other words, we consider proportionally more dealerships from top-performing brands for Dealer of Excellence.
Second, interested dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in the J.D. Power Sales Satisfaction Index (SSI) Study.SM
Finally, qualifying dealers must pass a dealership audit and show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to:
- Listing vehicle inventory and pricing on the dealership website
- Negotiating in an efficient and transparent manner
- Offering a fair trade-in value
- Presenting a clear and easy-to-understand F&I product menu
The J.D. Power Dealer of Excellence ProgramSM
Recognizing dealerships for providing customers with an outstanding sales experience and distinguishing those dealerships as trusted partners for purchasing a vehicle. Certification is designed to highlight select dealerships for their commitment to customer service and assist dealer managers in differentiating their stores from local competitors. From the customer point of view, Dealer of Excellence is a stamp of approval that provides confidence in the new- and used-vehicle shopping experience.
J.D. Power 2018, 2019, and 2020 Dealer of Excellence Program recognition is based on achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit. For more information, visit jdpower.com/DOE