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Two men, three letters.
Over 50 years ago, a unique company arose as a result of an overwhelming passion for motorsports.
A as in Aufrecht, M as in Melcher and G as in Großaspach (forming AMG®): the names behind these three letters were the starting point for the rapid development from a two-man operation to a global brand. The story starts in the 1960s: the two engineers, Hans Werner Aufrecht and Erhard Melcher, were working on the 300 SE racing engine in the Development Department at Daimler-Benz until the company discontinued all motorsports activities.
Yet the hearts of Aufrecht and Melcher beat unabated for motorsports. In Aufrecht’s house in Grossaspach, they spent their spare time further honing the performance of the engine. In 1965, Manfred Schiek, a colleague at Daimler, went to the start in the German Touring Car Championship with the 300 SE engine that Aufrecht and Melcher had developed, and won ten times! Schiek’s triumph formed the foundation of Aufrecht and Melcher’s reputation as experts for sustaining and optimizing the performance of Mercedes-Benz vehicles.
Reputation was not enough for Aufrecht, however: his vision was to offer road vehicles modeled after the successful racing car. In late 1966, he left Mercedes-Benz and persuaded Melcher to venture into a shared business with him. In 1967, they founded the “Aufrecht Melcher Großaspach Ingenieurbüro, Konstruktion und Versuch zur Entwicklung von Rennmotoren” (“Aufrecht Melcher Großaspach engineering firm, design and testing for the development of racing engines”). The headquarters were a former mill in the nearby municipality of Burgstall. Very quickly, the engines that were revamped there became a must for private racing teams.
The first milestone in terms of racing was in 1971 during the 24 Hours of Spa, which went down in the annals of the company: the Mercedes-AMG® 300 SEL 6.8 (affectionately known as “The Red Pig”) was the champion in its class and won second place overall. A heavy luxury sedan pulling a fast one on the competing lighter race cars. It caused a sensation, and the name AMG® spread throughout the world.
Status quo: a foreign concept – in the truest sense.
This was followed by years of growth, in which AMG® equipped more and more Mercedes-Benz models with performance technology. In the early 1970s, a new discipline evolved: customization. “Impossible” became a foreign word for the Mercedes-AMG® team, and it remains so to this day. The attractive business segment allowed AMG® to grow to a medium-sized company with more and more foreign clients. In 1976, Mercedes-AMG®, together with about a dozen employees, moved to a purpose-built workshop and office space in Affalterbach.
AMG® became an engine manufacturer in 1984 due to an innovation: Melcher developed a completely independent cylinder head with four valves per cylinder. In 1986, AMG® implanted the 5.0-liter V8 in an E-class coupe, which received worldwide fame under the nickname “The Hammer”. To this day, this is a primary icon of the AMG® myth in the United States. In the late 1980s, Daimler-Benz and AMG® started to work together; first as official racing partners. The highlight of this period is the success story of the 190. The racecar, which was entered into the race by AMG® with the support of the manufacturer, won a total of 50 DTM victories between 1988 and 1993.
A success maneuver with foresight: the cooperation contract.
The year 1990 – when the cooperation contract was concluded with Daimler-Benz AG – represents a true milestone in AMG® history. Demand and customer acceptance were given a tremendous boost now that AMG® products could be sold and maintained through Mercedes-Benz’ worldwide network of company-owned sales and service outlets and dealerships. Further expansion led to the opening of a third plant in 1990 and an increase in the workforce to 400 employees. In 1993, the company unveiled the Mercedes-Benz C 36 AMG®, the first jointly developed vehicle to result from the cooperation agreement. In another development the same year, the Patent Office recognized AMG® as a trademark as the name was now so well known.
Hans Werner Aufrecht transferred a majority stake in the steadily growing company to DaimlerChrysler AG on January 1, 1999. On January 1, 2005 DaimlerChrysler acquired 100 per cent of the shares. This allowed the newly founded Mercedes‑AMG® GmbH to benefit to an even greater extent from the Group’s resources and global standing. In 1999 as well, the motorsport department was transferred to company founder Hans Werner Aufrecht’s firm, H.W.A. GmbH (now H.W.A. AG). Located in close proximity to Mercedes‑AMG® GmbH, some 200 employees now work there together with Mercedes-Benz Motorsport to manage the two companies’ long-standing involvement in the German Touring Car Championship (DTM).
Crafting A Dream
The AMG® definition of a complete work of art means developing all performance-relevant components for our vehicles by ourselves. More than 700 of our employees work in the development department, all of whom devote themselves to creating innovations again and again. For example, in accordance with our One Man — One Engine philosophy, every single engine in a Mercedes-AMG® 45, 63 or 65 model is handcrafted by its own highly trained master engine builder, and in accordance with the strictest quality standards. It´s just one way our engineers express their dedication, passion and character.